Jay Leonard

Often, the first question anyone asks of someone studying economics at the graduate level is, “Are you planning to teach?”…

Like search engines, most social networks have also evolved significantly over the last few years. Platforms like Facebook and Twitter…

A post listing ten areas where most CRM implementations are failing. If there are two acronyms you don’t see together…

Dwight Eisenhower lived one of the most productive lives you can imagine. Eisenhower was the 34th President of the United…

Generating viable leads is a difficult part of any sales process, and telecom sales are no exception. In the telecommunications…

Many successes in life have been and continue to be built from the best advice mom gave us. For example,…

What is lifecycle marketing? It’s a 360-degree relationship-building process that turns leads into customers, and customers into advocates - in…

In order for a business to flourish in today’s day and age, it becomes absolutely necessary to take help of…

Retargeting, also called remarketing, is a way to build awareness for your brand and drive clicks to your website. It's…

Paid media has become a key part of a brand's content marketing strategy, and native advertising is one method that…

The deeper your legacy roots, the stronger your association will be between customer service and how well your contact center…

Today, having an explainer video is as vital as having a website. Day by day, visitors look for these cute…

Every marketing campaign shares a few key elements: goals, assets, calls-to-action, promotion channels, etc. But great marketing campaigns also have…

When we think of social media ROI, we tend to only measure value by numbers. So much attention is given…

The term “big data” has become one of those tech buzzwords that people seem to love. But what exactly is…