Jay Leonard

This is the methodology that I have developed over 12 years in the industry and working with over 300 organizations.…

In one of my very first articles, I discussed a concept called identity-based habits. The basic idea is that the…

I did a search today on Google Trends comparing Periscope and Meerkat. For the moment at least, it looks like…

In the past few years, marketing has significantly shifted away from selling to consumers and towards connecting with consumers. “Push”…

When was the last day you went without your computer, tablet, or smartphone? How about a half day? How about…

Before there was social media, musicians had to promote themselves through traditional marketing strategies. Now that social media marketing has…

In the PR game, sometimes, even when you win, you lose. Recently, hugely successful game show The Price is Right…

You might not realize it, but your company’s most important assets walk out of your office every day at 5:00…

Innovators know that sharing isn't just caring--it's the only way to get by. Collaboration has recently emerged as the defining…

Every husband knows the term, Happy wife, Happy life, but how does that translate to your business? It's funny because many…

An outstanding nonprofit board begins with a truly great board chair. Why? The chair is the leader and sets the…

How do you sell an intangible product out of a storefront that no customer can step into? Aha. That’s one…

Retailers know they need Big Data and are charging forward to get in the game. But many retailers continue to…

Before the internet, most marketing campaigns used traditional advertising: television, magazines, and newspapers. Today, the landscape is completely different. The…

As a content marketer, one of your main roles is to (duh) produce content. But that’s simplifying it. You know…