Jay Leonard

Anyone can be a copywriter, right? Not exactly. Some people are born to write, while others would rather do anything…

What is customer loyalty? With every business claiming their product is the best—and many being quite similar—the easiest answer is…

After 21 years on The Late Show, David Letterman has sadly announced his retirement. He leaves behind not just years…

Moms are officially the 21st century power spender: Today’s mom makes nearly 85 percent of purchasing decisions for the home.…

Writing a blog that people want to read will provide some of the best marketing that your business can ask…

In the newly published B2B Social Media Report, an in-depth study of 200 of the top B2B companies in the…

No matter what level of profession you’re in, networking is the fuel to accelerate your success. Not only is it…

Continuing our new feature for Thursdays, today’s edition of the weekly recap in marketing focuses on content marketing — specifically…

National Small Business Week 2015 is still going strong, and there are more ways than ever to get involved through…

If you have been spending money on customer acquisition, then you must have realized two things by now : One,…

1.       The global textile and garment industry (including textile, clothing, footwear and luxury fashion) is currently worth nearly $3,000 trillion…

Anne Moxie is a research analyst covering vendors and trends in CRM and ERP for Nucleus Research. UnboundID: How have…

It’s hard to picture a world without ideas, innovation, or the engaging speakers who seem to hold the key to…

I've been bothered by the idea of an editorial calendar in content marketing since I first learned about it years…

We write and talk a lot about having Command of the Message® inside your sales organization. It’s a topic we…