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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

The Most Important Word In Marketing

Yes, there is a most important word in marketing. It’s not niche or product or even Facebook. But before I…

Jay Leonard
May 18, 2015
Marketing

How Your Training Process is Affecting Your Bottom Line

Training is one of the most important aspects of any company and should be viewed as an investment rather than…

Jay Leonard
May 17, 2015
Business Articles

What Influencing Tactics Are Most Effective?

The modern-day workplace often requires that leaders gain consensus across organizational boundaries, acquiring support from those who have no reporting…

Jay Leonard
May 17, 2015
Leadership

2 Key Reasons Why UX is Integral to Search Optimization

Not too long ago, many within the SEO industry basked in the glory of successfully attaining top page Google rankings…

Jay Leonard
May 17, 2015
Business Articles

Schooled In Social Media 2015: Millennials Share For Personal Branding

Even students born into a daily use of their personal Facebook discovered that social media marketing for personal branding and…

Jay Leonard
May 17, 2015
Business Articles

Strategic Plan – A Template

Throughout the years, I've observed many strategic plans being created. Some are effective, while others are not. One key point…

Jay Leonard
May 17, 2015
Business Articles

Why Trust Is The New Buzz Word For Sales

Everyone is talking about the importance of customer trust. According to Cisco VP Manjula Talreja, at the recent Sales 2.0 Conference,…

Jay Leonard
May 16, 2015
Customer Experience

The Secrets Behind Video Marketing

In 1979, video killed the radio star. Thirty-six years later, video is still a game changer, but instead of debating…

Jay Leonard
May 16, 2015
Business Articles

How to Create Your Brand Memes: Social Media Marketing Icons

Having a standout visual marketing strategy is an important part of building your personal brand’s visibility according to a recent…

Jay Leonard
May 15, 2015
Business Articles

Small Business Owner’s Guide to SEO

If you are the owner of a small business, you probably already know how hard it is to increase your…

Jay Leonard
May 15, 2015
Business Articles

Small Business Marketing: Social Media Basics

4 social media steps for SMBs. Social Media is definitely a vital marketing tool for small and medium-sized businesses. It…

Jay Leonard
May 15, 2015
Small Business

3 Important Lessons From Top Female Entrepreneurs

Female business ownership in the U.S. surged to over 9 million companies last year, but you don’t have to be…

Jay Leonard
May 15, 2015
Business Articles

Rules For Bad Customers Is Bad Customer Service

Business Policies The other night I had just returned from a trip and was hungry. I wasn’t sure what I…

Jay Leonard
May 15, 2015
Customer Experience

Email Marketing: By The Numbers (Infographic)

How is email marketing still thriving? It’s a question many business owners and marketers probably ask themselves. Believe it or…

Jay Leonard
May 14, 2015
Infographics

Personal Blogging in PR Ain’t Dead — Not By a Long Shot

A few weeks ago, on the Talking Points podcast, Kevin Hunt and I discussed a guest post over on Mark…

Jay Leonard
May 14, 2015
Blogging

4 Ways a Digital Marketing Company Can Help Your Small Business Grow

As a small business it can be hard to navigate the digital world. What social media channel should you be…

Jay Leonard
May 13, 2015
Digital Marketing

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