Jay Leonard

Many business people recognize that content marketing is essential for anyone looking to succeed and elevate their businesses. You might…

Can you trust the content that was created by your SEO company? Are you sure? Here’s the dirty little secret…

Content, content and more content. People consuming more information nowadays than ever before. Every day the web is flooding with…

There’s an abundance of tips, advice and strategies for improving your email marketing campaign available online, from how to build…

I was recently invited to attend a pretty cool event called Data Field Day, an offshoot of the original Tech Field…

2015 has been called the year of video, but that doesn’t mean the momentum of mobile marketing is slowing down…

Because improving customer experience involves people, complex systems, and ongoing measurement, customer experience strategy can be a complicated task. So,…

Great meeting you at last night's business networking event? Do you sometimes wonder if the time you spend business networking…

Quick answer: Direct traffic = a visit to your site without a known referral source. That answers the "what". How…

Visual merchandising is of utmost importance — if done effectively, you are able to maximize sales. It helps you develop…

Do you use header tags? If not, you are missing out on a huge opportunity to improve your blog. Header…

When 56% of Americans have profiles on social networking sites, it should be a telltale sign for businesses to set…

We wish that changing a customer service culture could be like turning a Jet Ski®. We slam the steering handles…

It’s rare but, according to Murphy’s Law, it can happen. In a cruel twist of fate, your blog post was ruined…

Even if you sell a commodity, customer experience often outweighs price considerations. Just because the term Customer Experience Management (CEM)…