Jay Leonard

A healthy email list is vital to any business. Thanks to bounces, unsubscribes and address changes, you can lose upwards of…

Let’s face it: audits suck, especially the first time you do them. They’re tedious and time consuming. But if you…

When it comes to your personal social media accounts, you probably don’t do a great deal of advance planning; you…

During a crisis, if you’re not in front of the story, you’re behind it. In today’s virtual macrocosm, blink and…

Although it’s tempting to regard your sales funnel performance as the most important objective, understanding customer behaviour is the ultimate…

Did you know that even national sports teams use SMS marketing to keep fans engaged? Think about it. The sports…

What is Mobilegeddon? It refers to Google’s latest search algorithm update, which promised to penalize websites with a poor user…

Do you remember the 1979 gang movie “Warriors”? At one point in the movie, Luther, leader of the Rogues, a…

What is digital marketing? This question is much simpler than ones like: How do a PR coordinator and a link…

The average salesperson spends four hours per week updating his or her Salesforce CRM. However, this is hardly enough—the average…

Having worked in project management I can tell you that as well as it being fast paced it is constantly…

Real People and Friends are the biggest brand ambassadors In today’s world, the potential consumers rely more on the referrals…

Welcome to our last edition of the MyCommerce "tips and tricks" newsletter. This three-part series has included proven best practices…

Today, even with more marketing channels available than ever, much of business promotion depends on customers. In this tech-driven era,…

Some people think upcycling is just a temporary trend, but we believe it’s here to last—why wouldn’t it be? This…