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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

3 barriers to B2B Data-Driven Marketing

Ask any business marketer about the importance of data, and you’ll get plenty of good answers. “It’s essential,” they’ll say.…

Jay Leonard
June 2, 2015
B2B Marketing

Magento SEO – Set Some Sensible Defaults

Magento is a great system for building e-commerce websites; it’s not bad for marketing them either. Out of the box…

Jay Leonard
June 2, 2015
Business Articles

4 Killer Strategies You Can Use to Increase Your Facebook Engagement

How do you get thousands of Facebook users to like, share, or comment on your posts? That is the million-dollar…

Jay Leonard
June 2, 2015
Business Articles

​6 Symptoms and 7 Solutions to Stress and Burnout in Business

Most business leaders and entrepreneurs have a passion for what they do, but if the passion is not tempered by…

Jay Leonard
June 2, 2015
Business Articles

Social Recruiting 101: Utilizing LinkedIn To Find Passive Job Candidates

As the economy continues to grow, unemployment is shrinking and the available talent pool is becoming more competitive. The result?…

Jay Leonard
June 2, 2015
Business Articles

Growth Hacking 101: What The Heck Is Growth Hacking?

The word “growth hacking” is thrown around a lot these days, but what does it actually mean? Let’s dig in…

Jay Leonard
June 2, 2015
Business Innovation

Sales Enablement Thought Leader Interview: Dave Kurlan

This week, I speak to Dave Kurlan from Kurlan & Associates, a full service integrated sales consulting and training firm and…

Jay Leonard
June 1, 2015
Expert Interviews

Debunking 5 Myths Of Innovation

If you are responsible for growing your business, improving the bottom line, and increasing the conversion of new customers, you’ve…

Jay Leonard
June 1, 2015
Business Innovation

One Word Can Speak Volumes About Your Company Culture

Employee surveys are used to help manage the employee relationship. The questions in the employee survey are used to elicit…

Jay Leonard
June 1, 2015
Business Articles

Influencer Marketing: Companies Make $6.50 For Every $1 Spent

A few days ago, we asked, “Is influencer marketing the next golden ticket?” The question sparked around 1,700 shares on…

Jay Leonard
June 1, 2015
Consumer Marketing

Getting Everyone On The Same #CX Page

How do we ensure that everyone in the organization is on the same page when it comes to customer experience?…

Jay Leonard
June 1, 2015
Customer Experience

5 Resources Content Marketers Cannot Live Without

Let’s face it, content marketing can be difficult. Finding the time and inspiration to successfully develop, publish and promote great…

Jay Leonard
June 1, 2015
Content Marketing

Google Drive: Too Big To Fail? Think Again

Remember when we first started talking about cloud-to-cloud backup, and how we all knew we had to backup our files…

Jay Leonard
May 31, 2015
Business Articles

Disaster Proofing Your Social Media – Lessons Learned From Hootsuite

I had the pleasure of attending Hootsuite’s recent #HootupBCB (the BCB stands for BC Business Magazine) earlier this month regarding…

Jay Leonard
May 31, 2015
Business Articles

Forget Traditional Media; Try Digital Media

Ever since the invention of the Guggenheim press made printing available to the average person, businesses deluged consumers with traditional…

Jay Leonard
May 31, 2015
Digital Marketing

How to Improve Your Sales Team’s Performance

How do you measure your sales team’s performance? That’s easy. Look at sales. Revenue is the ultimate sales performance indicator.…

Jay Leonard
May 31, 2015
Business Articles

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