Going in business by yourself is never easy and in most cases unlikely to succeed, as one man’s ability and…
Business Articles
- Home
- Author: Jay Leonard
Latest Articles By Jay Leonard
Millennials are marketers’ biggest challenge. They have tremendous buying power but are skeptical of traditional marketing. This presents a unique…
Jay Leonard
June 24, 2015
Marketing
The higher you go, the more fans you gain. At the same time, the higher you go, the more people…
Jay Leonard
June 24, 2015
Branding
Can I be totally honest with you? I am SICK of the word “epic” when it comes to content marketing.…
Jay Leonard
June 24, 2015
Content Marketing
During the Mad Men era, advertising was much more of an art than a science. When Don Draper tried to…
Jay Leonard
June 24, 2015
Marketing
Algorithm changes in SEO are perhaps as old as the search engine itself, and according to the mobile-friendly algorithm update…
Jay Leonard
June 24, 2015
Branding
Content Marketing is often explained with the short sentence “brands should act like publishers”. This is a terrible explanation. Why?…
Jay Leonard
June 23, 2015
Content Marketing
Is your business on Instagram? For a lot of businesses, the clear answer is yes. However, many others are still…
Jay Leonard
June 23, 2015
Business Articles
“LEADS! LEADS! LEADS! GET ME MORE LEADS!” – said every CEO ever. To someone who’s only goal is to drive…
Jay Leonard
June 23, 2015
Digital Marketing
Big data can be quite confusing for most marketers today. While marketers are still trying to wrap their arms around…
Jay Leonard
June 23, 2015
Big Data
If there was a summer camp for market researchers, it’d be the scary story counselors told around the campfire: The…
Jay Leonard
June 22, 2015
Consumer Marketing
Have you ever complained on social media? Did someone respond quickly, or did they ignore you? I have, and it…
Jay Leonard
June 22, 2015
Business Articles
We’ve hit the fourth installment in my series about buzzwords (last month’s was all about big data, and boy, was…
Jay Leonard
June 22, 2015
Business Articles
We all want to be as productive as we can with as little effort as possible. However, it’s important to…
Jay Leonard
June 22, 2015
Business Articles
Instagram influencers provide a high ROI for your marketing programs Influencer marketing is becoming an indispensable aspect of any successful…
Jay Leonard
June 21, 2015
Business Articles
File this one under adorable. Ireland Larson really, really, really loves Imagine Dragons. But for this 7 year old, going…
Jay Leonard
June 21, 2015
Business Articles