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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

You Know You Are An Email Marketer When…

I have been in email marketing for 8 years and I realized two things during that time. One – my…

Jay Leonard
June 21, 2015
Email Marketing

Becoming A Local SEO Expert For Multiple Locations

When a company grows to multiple locations and states, implementing a local SEO strategy is just as crucial as any…

Jay Leonard
June 21, 2015
Business Articles

Employers: How To Avoid Discrimination In Job Adverts

When the time comes to recruit new talent for your team, writing the job advert is normally the first hurdle…

Jay Leonard
June 21, 2015
Business Articles

12 Things I Learned At London Technology Week

The second iteration of London Technology Week – a program of over 200 bespoke events, is said to have attracted…

Jay Leonard
June 20, 2015
Business Articles

Play To Boost Your Career

Americans are notorious for their worth ethic. According to a 2015 Huffington Post article, 47 percent of Americans did NOT…

Jay Leonard
June 20, 2015
Business Articles

13 Simple Ways to Integrate Technology into any Lesson Plan

The pressure is on, and educators are feeling it more and more. Principals and school boards everywhere are requiring teachers…

Jay Leonard
June 20, 2015
Business Articles

5 Steps to Turning Around a Faltering Business

At one time or another most businesses go through financially difficult periods, and the truth is there’s no one single…

Jay Leonard
June 20, 2015
Business Articles

Effective B2B Marketing Requires an Integrated Approach

One of the many characteristics of modern B2B marketing is the sheer volume of options available. Today’s marketers are faced…

Jay Leonard
June 19, 2015
B2B Marketing

5 Ways To Convince Dad Social Media Is Awesome This Father’s Day

Parents on social media are the best. I succeeded in convincing my dad to join Twitter a few years ago.…

Jay Leonard
June 19, 2015
Business Articles

New Data Show Lack Of Leadership Commitment To Customer Centricity

On your marks… Let's start… The CX Feud! (DISCLAIMER: The CX Feud is a game in which 150 customer experience…

Jay Leonard
June 19, 2015
Customer Experience

Streaming Analytics and the Internet of Things

In an Internet of Things (IoT) environment, machines, sensors, and devices are connected to networks and data systems. These things…

Jay Leonard
June 19, 2015
Business Innovation

Digital Marketing Tip: One Page On Your Website You Need To Get Right

Impressing your business visitors often starts with that “wow” reception area. You know…the ones that the lawyers and bankers have….…

Jay Leonard
June 19, 2015
Digital Marketing

5 Elements Of Great Storytelling

Snow White. Cinderella. Sleeping Beauty. All names that are part of the iconic stories we grew up with. Retold countless…

Jay Leonard
June 19, 2015
Content Marketing

The Most Effective Community KPIs

Once your community is up and running, you’ll need ways to measure your success. It’s important to have concrete parameters…

Jay Leonard
June 18, 2015
Business Articles

The Beginner’s Guide to Influencer Marketing

Influencer marketing all started because of how social media has changed the balance of power between customers and brands. Today’s…

Jay Leonard
June 18, 2015
Marketing

TV And Mobile: 5 Tips For Second Screen Content Marketing

These days, many consumers are watching television with mobile devices in their hands. Increasingly, this isn’t simply to be a…

Jay Leonard
June 18, 2015
Content Marketing

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