The financial benefits of hiring independent contractors (ICs) can be substantial, but so are the risks of misclassifying them. There are…
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Latest Articles By Jay Leonard
College mascots like the Wildcats, Eagles and Tigers are a sign of pride for their respective fan bases. They’re also…
Jay Leonard
June 28, 2015
Business Articles
It might be the most universal and recognizable store in the world. Walk by street corners and chances are you’ll…
Jay Leonard
June 27, 2015
Business Innovation
Scientists have conducted research for years to unlock the secrets of the human mind -- and more and more marketers are starting to…
Jay Leonard
June 27, 2015
Marketing
If I sat down with the CEO of every technology company within a 10 mile radius of our Austin office—which,…
Jay Leonard
June 27, 2015
Branding
Following the Warriors’ Game 6 victory over the Cavaliers in the 2015 NBA Finals—sealing the franchise’s first championship in 40…
Jay Leonard
June 27, 2015
Business Articles
Using Magento as an e-commerce platform is a process which inadvertently leads to the issue of integration with Enterprise Resource…
Jay Leonard
June 27, 2015
Business Articles
In this week's Monday Motivation, a Monday email sent to subscribers to our eNewsletter The Customer Conversation, we spoke about…
Jay Leonard
June 26, 2015
Customer Experience
Everyone who has ever typed LOL in a text message is, shall we say, not always telling the truth. In…
Jay Leonard
June 26, 2015
B2B Marketing
Napoleon Bonaparte once called time “The one kind of robber whom the law does not strike at, and who steals…
Jay Leonard
June 26, 2015
Marketing
Business 101 – How to get through your first year in business! The answer to that question is fairly simple.…
Jay Leonard
June 25, 2015
Small Business
If you're considering revamping or beginning anew with your digital marketing strategy, a great place to start is by taking…
Jay Leonard
June 25, 2015
Infographics
Do you ever feel like you’re missing out? You’re active on Facebook and Twitter, and they are sending some nice…
Jay Leonard
June 25, 2015
Blogging
Customer experience, Big data, Content marketing, Digital media, Inbound marketing, Inbound selling, these are just some of the elements that…
Jay Leonard
June 25, 2015
Marketing
Let's be honest, attracting visitors to your online store is only half the battle. If you want those visitors to…
Jay Leonard
June 25, 2015
Business Articles
As the popularity of telecommuting rises and more businesses realize the benefits of working remotely, many companies have figured out…
Jay Leonard
June 24, 2015
Business Articles