Jay Leonard

Do you often feel paralyzed at the thought of writing copy to ‘sell’ on your website? If that's the case,…

If you’re like many small and medium business owners, you’re likely working hard with a small team. You may have…

As more marketers have focused on the Millennial Generation with efforts focused on capturing this cohort’s attentions, major budgets are…

I don’t think it’s an accident that there’s so much buzz around account-based marketing right now. As a matter of…

A thriving social media life can help your blog stay at the forefront and establish you as an influencer. However,…

Social media has been established as a powerful way to get more traffic and build an authority on the web.…

To achieve success as an entrepreneur, it takes Ambition, Commitment, a Plan, and a Product people will pay for. If…

Influencer marketing is becoming a standard in brand marketing strategies as more brands are beginning to see it as a…

For organizations striving to attract quality talent and retain potential leaders, onboarding new hires has taken on mission-critical importance. This…

Data is foundational. CRM and marketing automation are merely vessels, and it is the data they contain that is the…

Fourteen years ago my business partner and I identified a big problem with many sales/marketing teams. A gap existed between…

Email and social media can be like the unruly siblings of online marketing. Email, the oldest, is mature and reliable.…

We live in a time in which it seems that everyone is trying to “think outside the box.” The result…

Giving users content tailored to their interests, needs, and location is the key to making the most of mobile technology.…

Facebook, always known to be a giant, is appearing increasingly friendly as of late. To publishers (and advertisers), that is.…