Jay Leonard

By now, you’ve probably been told more times than you care to remember about the importance of a positive user…

In today’s market, salespeople and field representatives are now seen as trusted advisors to their customers. In her article “Why…

As a leader, how much time are you spending setting the vision and tone for your company versus wading into…

Business acquisition can serve as an instant boost to market share and, if the company to be merged is the…

Nearly every experienced IT professional has worked with IT vendors. From major hardware companies like Dell and IBM to software…

We hear talk about inbound marketing and how we need to draw the customer to our business, instead of chasing…

Sleep is by far the most underrated productivity hack. If there’s one thing you could do to make yourself more…

A short description of how and why you got started in social media When I started Spark Strategic Ideas in…

It’s not exactly news that usability matters. In fact ‘user experience’ is often the difference between success and failure in…

Landing pages are utilized in the inbound marketing funnel to gather visitor information, nurture potential customers, and create qualified leads.…

If you’re trying to build an audience, you need a laser-like focus on one thing: Increasing email conversions from your…

To get in shape, you have to make better choices. The same goes for sales. By replacing some bad habits…

As marketers, it is important to understand consumer usage and attitudes towards online reviews. The latest statistics and trends, which…

Would you run your business without a strategy for product development, sales growth, and marketing? If your answer to this…

Most of this generation’s time is spent on technology. More specifically, using that technology to gain access to social media…