This is part 1 of a 4-part blog series. In many ways, marketing in this new age is dependent on…
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Latest Articles By Jay Leonard
Technological advancements have led small businesses to change and embrace a wide range of new technology uses, with social media…
Jay Leonard
July 29, 2015
Business Articles
As part of my Twitter Domination course, I decided to run the ultimate case study—creating a new account and going…
Jay Leonard
July 28, 2015
Business Articles
The day our Silk Blue metallic 2015 Golf Sportwagen TDI arrived we were strangely excited, knowing that the hatch version…
Jay Leonard
July 28, 2015
Automotive
How Do You Know If Your WordPress Site Is Hacked? At first glance, you may not be able to tell…
Jay Leonard
July 28, 2015
Business Articles
Game of Thrones: A great example of crisis mismanagement What’s one thing HBO’s Game of Thrones has plenty of? Crisis.…
Jay Leonard
July 28, 2015
Business Articles
Are you on track to make this the best summer season ever for your business? Whether this is your peak…
Jay Leonard
July 28, 2015
Marketing
Promoted pins have a new option – engagement pins. Should you try them or should you keep paying for clicks?…
Jay Leonard
July 28, 2015
Business Articles
In our collective world of marketing, digital is the other shoe that’s dropped but hasn’t yet found the floor. Econsultancy’s…
Jay Leonard
July 28, 2015
Marketing
One might think that landing pages are annoying and useless, but just because you’re not fond of them it doesn’t…
Jay Leonard
July 28, 2015
Online Marketing
Virtually every B2B software company has a product management function. Product managers typically act as the voice of the customer:…
Jay Leonard
July 28, 2015
Business Articles
It’s a lot easier to keep an old customer than win a new customer. In fact, it can cost seven…
Jay Leonard
July 28, 2015
Customer Experience
Fundamental go-to-market strategies are based upon asking the right questions as early as possible to align and focus scarce resources…
Jay Leonard
July 28, 2015
B2B Marketing
Trying to figure out how to choose a simple-to-use ERP software system? These 5 tips should make the process a…
Jay Leonard
July 28, 2015
Business Articles
In today’s technology-laden world, if you don’t have an online presence, you’re missing out on thousands of potential customers in…
Jay Leonard
July 27, 2015
Online Marketing
For many years, we've been told that content is king. "Content marketing" is essential for educating, informing, and engaging our…
Jay Leonard
July 27, 2015
Customer Experience