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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

How Buyer Personas Can Improve Your B2B Lead Generation Aim

Is your B2B lead generation content hit and miss? With properly researched buyer personas you can make sure your content…

Jay Leonard
August 6, 2015
B2B Marketing

Real-Life Bloopers: Examples of Bad Storytelling

We have all heard and maybe even created bad stories that have resulted in content marketing with poor results. I’m…

Jay Leonard
August 6, 2015
Business Articles

3 Reasons Why Influencers Can Boost Your Content Marketing

In chess, there are four hundred possible board setups after each player's opening move and more than nine million after…

Jay Leonard
August 5, 2015
Content Marketing

35 of the Most Grueling Races

Believe it or not, there are people in the world who actually want to run 135 miles in 120 °F…

Jay Leonard
August 5, 2015
Business Articles

Facebook’s Retargeting Pixel Tool Remarkets to Website Visitors on Facebook

Website and Facebook: A Two-Way Street to Increase Sales Social Media has turned old marketing models upside down.  However, business…

Jay Leonard
August 5, 2015
Business Articles

7 Apps to Boost Your Social Media Marketing Productivity

Marketing your business on social is not only an effort that requires time, but mobility as well. Mobile usage in…

Jay Leonard
August 5, 2015
Business Articles

Six Types of Loyal Customers

Who Do You Want As Your Customer? Recently I was working with a client and we were discussing different types…

Jay Leonard
August 5, 2015
Customer Experience

The 17 SUVs With The Most Legroom In The Third Row of 2015

Finding an SUV with spacious legroom in the third row is a must for large families. Since many SUVs fail…

Jay Leonard
August 5, 2015
Automotive

Gmail’s New Postmaster Tool for Email Marketing Helps Senders

In true Google style, with little warning or fanfare, the Gmail team has introduced a groundbreaking new tool designed to…

Jay Leonard
August 5, 2015
Business Articles

How Visual Content Drives Social Media Growth [Infographic]

Let me bring to your attention the fact that in the digital era, visual content will attract more customers compared…

Jay Leonard
August 4, 2015
Infographics

5 Ways To Reduce Customer Care Costs Without Compromising On Quality

According to research, over 70% of all customers who leave a company for its competition have no problem with the…

Jay Leonard
August 4, 2015
Customer Experience

The Secret Weapon Of Content Marketing Is Public Relations

If a brilliant infographic is created and never shared, does it really exist? The world is likely filled with thousands…

Jay Leonard
August 4, 2015
Business Articles

The 2 Whys of Business Blogging

Imagine for a moment that you want to make a shirt. So you go to the fabric store and buy…

Jay Leonard
August 3, 2015
Blogging

Promote Discovery with these Email Marketing Ideas from TripAdvisor

Fresh email marketing ideas are few and far between. Unless you really stop and think about what you’re reading, it’s…

Jay Leonard
August 3, 2015
Email Marketing

It’s the End of Google+ (As We Know It)

Monday, July 28th, 2015: Google announces the end of Google+. Except, not really. In a blog titled “Everything in its…

Jay Leonard
August 3, 2015
Business Articles

Unintended Consequences: The Fallout from Bad Customer Service

Someone in your organization irritated your customer. The customer left angry or upset. Maybe the customer was less than friendly…

Jay Leonard
August 3, 2015
Customer Experience

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