We have all heard and maybe even created bad stories that have resulted in content marketing with poor results. I’m…
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Latest Articles By Jay Leonard
Is your B2B lead generation content hit and miss? With properly researched buyer personas you can make sure your content…
In chess, there are four hundred possible board setups after each player's opening move and more than nine million after…
Believe it or not, there are people in the world who actually want to run 135 miles in 120 °F…
Website and Facebook: A Two-Way Street to Increase Sales Social Media has turned old marketing models upside down. However, business…
Marketing your business on social is not only an effort that requires time, but mobility as well. Mobile usage in…
Who Do You Want As Your Customer? Recently I was working with a client and we were discussing different types…
Finding an SUV with spacious legroom in the third row is a must for large families. Since many SUVs fail…
In true Google style, with little warning or fanfare, the Gmail team has introduced a groundbreaking new tool designed to…
Let me bring to your attention the fact that in the digital era, visual content will attract more customers compared…
According to research, over 70% of all customers who leave a company for its competition have no problem with the…
If a brilliant infographic is created and never shared, does it really exist? The world is likely filled with thousands…
Imagine for a moment that you want to make a shirt. So you go to the fabric store and buy…
Fresh email marketing ideas are few and far between. Unless you really stop and think about what you’re reading, it’s…
Monday, July 28th, 2015: Google announces the end of Google+. Except, not really. In a blog titled “Everything in its…
Someone in your organization irritated your customer. The customer left angry or upset. Maybe the customer was less than friendly…