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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

How To Localize Social Media Campaigns

Expanding your marketing efforts to new national markets is an exciting and critical moment for your brand. Do it properly…

Jay Leonard
August 10, 2015
Business Articles

SEO v Content Marketing – Why All the Confusion?

If you've been in business for a while, you're probably familiar with the concept of breakfast clubs. These are where…

Jay Leonard
August 10, 2015
Business Articles

A Rose By Any Other Name: How to Name Your Business or Startup

According to Shakespeare, ‘A rose by any other name would smell as sweet’. When it comes to naming your business or…

Jay Leonard
August 10, 2015
Business Articles

Why Magento is Ideal for E-Commerce [Infographic]

In your search for the perfect E-Commerce platform you might have stumbled upon numerous results. One of those results must…

Jay Leonard
August 10, 2015
Infographics

25 Must-Have Tools In A Social Media And Content Marketer’s Stack

We are lucky to be living in these amazing times with so many tools and apps available to help us…

Jay Leonard
August 9, 2015
Content Marketing

Digital Disruption And Disintermediation – Key Drivers For B2B Companies

One of our super-smart clients sent me a really interesting article titled The Battle is for the Customer Interface. The…

Jay Leonard
August 9, 2015
B2B Marketing

5 Old School Marketing Geniuses We Should Learn From

Marketing genius is rare. It is so rare that many marketers have never even heard of some of the best…

Jay Leonard
August 8, 2015
Marketing

Barnacle SEO For Local Search

Barnacle SEO, a term first introduced by Will Scott on Search Influence in 2011, is as applicable in today’s local…

Jay Leonard
August 8, 2015
Business Articles

Content Marketing : Integrity Delivers Competitive Advantage

Compelling and engaging content is now absolutely key as outbound marketing gives way to newer, more sophisticated and effective inbound…

Jay Leonard
August 8, 2015
Content Marketing

Are Your Calls-to-Action Spurring the Right Action?

3 Types of CTA Formats to Maximize Conversion Opportunities On Your Website If you have any experience in the world…

Jay Leonard
August 7, 2015
Online Marketing

The 27 Laziest Dog Breeds: Best Companions for the Couch Potato

Calling something your "spirit animal" has become a popular, somewhat overused phrase in recent years. But for those of us…

Jay Leonard
August 7, 2015
Travel & Leisure

3 SEO Myths That Content Marketers Should Ignore

If you’re a content marketer, you’re well aware that SEO can feel like voodoo. As your company’s chief content engine,…

Jay Leonard
August 7, 2015
Content Marketing

5 eCommerce Design Tips to Spice Up Your Site

Did you know that your site visitors make a judgement about your site in one twentieth of a second? Pretty…

Jay Leonard
August 7, 2015
Ecommerce

Content Creation vs. Content Sharing

Content is King. We’ve been saying it for years. But, what exactly does content mean to you? Content doesn’t just…

Jay Leonard
August 6, 2015
Content Marketing

These Are the Least Effective Members of the U.S. Congress [Rankings]

According to a July Gallup poll, public approval of Congress has fallen to near-record lows. On average, 34% of the…

Jay Leonard
August 6, 2015
Business Articles

How to use Quora for Marketing and SEO

Drive More Traffic and Leads with Quora We all want to attract more website visitors and better conversions via targeted…

Jay Leonard
August 6, 2015
Marketing

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