Jay Leonard

The data that informs your marketing today is probably the equivalent of a few quick notes quickly jotted down on…

As the role of the marketing department has evolved over the years, marketers are being tasked with more and more…

Companies like eBay and Wal-Mart are paving the way in the adoption of mobile apps as means of heightened visibility,…

It is not possible to overemphasize the importance of the marketing in the annual planning process. This is because annual…

Anyone who seeks knowledge about selling has likely heard the term “Consultative Sales” or “Consultative Selling.” I don’t know what…

Building a highly successful company from the ground up is no easy task. Sure, in the movies creating a masterpiece…

After years of consulting brands and entrepreneurs, I’ve heard lots of requests to make branding easier to understand. When people…

Saying that digital marketers need to be skilled in many areas is an understatement. They often don't get the credit…

Have you ever sent a cold email and had a response and have been unsure of how to reply? You…

Marketing to other businesses is not quite the same as marketing directly to consumers, and requires a unique set of…

We have all had the experience. You know your firm is a fit for the prospective new client. After all,…

Social Selling certainly is a “buzz” word that’s been circulating for the past few years. Social selling is the process…

How many times have you heard the old adage, ‘never burn a bridge’? Whether you work in a specialized field…

When it comes to how people view your business, you don't have full control. Today’s consumers are powerful, and your…

Three months ago, a young tech startup in San Antonio began mining data to improve their marketing efforts, products and…