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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

How Remixing Can Fix Content Marketing’s $1 Billion Problem?

Those little kinks in your content marketing process add up. All together, they become a $1 billion behemoth of waste,…

Jay Leonard
August 27, 2015
Content Marketing

3 Technology Trends That Are Transforming The Customer Experience

To stay ahead of the competition, it’s important for marketing leaders to have an eye on trends that have the…

Jay Leonard
August 27, 2015
Customer Experience

Up Yours, Customer Success Managers. Hey, I’m Referring to Upselling!

Ever try to explain to someone what upsell means? Next time just ask them if they “want fries with that”.…

Jay Leonard
August 27, 2015
Customer Experience

10 Things to Check Before Publishing Your Blog Post

Wait! Before you hit "Publish" on your next blog post, consider using this ten point checklist. 1) ALT tags on…

Jay Leonard
August 27, 2015
Blogging

How to Distribute Your Marketing Content

  Following my recent blog on maximizing content marketing ROI through repurposing, I want to share recommendations for distributing content…

Jay Leonard
August 27, 2015
Marketing

Here Are 3 Ways to Convert Leads Into Customers

Most marketers and business owners already realize the necessity of lead generation for their company’s success. However, they should also…

Jay Leonard
August 27, 2015
Marketing

Mobile App Marketing: The Press Release Challenge

Should you write a press release for your mobile app? In the following cases, you should: You published a new…

Jay Leonard
August 26, 2015
Marketing

Top 7 SEO Tools to Boost Your Content Marketing

Content marketing is becoming more important than ever before. Recent statistics show that B2B companies that uses content generate 67%…

Jay Leonard
August 26, 2015
Content Marketing

Creating Picture Perfect Posts – Capturing the Moment on Instagram

With over 300 million monthly active users sharing 70 million photos per day, Instagram has become the visual social network…

Jay Leonard
August 26, 2015
Business Articles

How to Use Widget Marketing to Improve ROI

The internet has given rise to many interesting forms of marketing. Some of them might sound a bit fancy and…

Jay Leonard
August 26, 2015
Business Articles

6 Ways To Make Your Tweets Shorter

If you are just like the masses, there have been some days when you thought you were going to send…

Jay Leonard
August 26, 2015
Business Articles

Public Relations and Content: The Yin and Yang of Marketing

Content marketing is really important. Its rapid growth in recent years is pushing companies to spend more on things like…

Jay Leonard
August 26, 2015
Business Articles

Why Your Web CMS Should Be at the Center of Your Digital Ttransformation Efforts

According to a recent report from the Altimeter Group, 88 percent of organizations are undergoing some type of digital transformation.…

Jay Leonard
August 26, 2015
Digital Marketing

Living in the Post-Internet World: How Technology Has Liberated Us from the Network

The internet is both liberating and constricting, as we have grown accustomed to its conveniences but still find ourselves at…

Jay Leonard
August 25, 2015
Business Articles

EMV Payment Cards: What SMBs Need to Know About the New Technology and Liabilities

A major change is coming to the way retailers process credit cards — yet less than one-fifth of businesses are…

Jay Leonard
August 25, 2015
Small Business

Why Do People Share What They Do? Here’s What Neuroscience, Psychology, and Relationships Tell Us About Highly Shareable Content

What makes you stop scrolling through an article, open up a social media app and hit the share button? Is…

Jay Leonard
August 25, 2015
Business Articles

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