Jay Leonard

The term “engagement” brings both joy and frustration for many. It's often overused in marketing, but when it truly happens,…

As the benefits of digital marketing become clearer to businesses, companies are dedicating more of their budgets to make a…

Strong communication skills are key to reaching success. Starting with active listening and moving to clear messages, this approach helps…

Customer expectations in the retail industry have changed considerably over the last few years, especially as more consumers are considering…

If you're a marketer who often finds yourself overwhelmed by the sheer volume of marketing resources available online, rest assured…

Why do people think failure is such a good idea? After all, failure can hurt. You get up, you fall…

Why Market Awareness Often Trumps Sales Skills My friend and client, Richard Hoffmann, just published a really great white paper…

They say politics is an insiders club, and to be fair, the data supports much of the stereotype. There are…

Getting recognized by a hiring manager in a matter of seconds is absolutely necessary in order to survive in today’s…

B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse). While search, social media, ecommerce…

"The most important part of an explainer video isn't the video...it's the script" - Neil Patel of QuickSprout Let me start…

If you really want to guarantee big sales this holiday season, one market you’ll want to consider targeting is the…

In a separate post, I shared how to easily create a static home page in WordPress. If you visit that…

Email marketing is the oldest and probably the most misused Internet marketing tool. Let’s start with an overwhelming fact: every…

Mobile implies real time, and you don’t get much more real time than instant messaging (IM). In a nod to…