Jay Leonard

Most online reputation management firms will tell you that one negative online review isn't the end of the world for…

How to Make Your Email Marketing Efforts More Successful Despite the advent of tools like Periscope, Facebook advertising and mobile…

One of the least understood aspects of marketing today is the strong influence of buyer goals and their goal-directed behaviors.…

The issue of immigration has come to the forefront of the 2016 election. While some Republican candidates, like Trump, have…

I get asked every day, “Where do you find your candidates?” I can't help but laugh a little when I…

It's easy to forget that even the most influential people started their careers in ordinary ways. Some of the world's…

If you’re anything like me, you reach for your smartphone as soon as you wake up to check email and…

Facebook has been a part of our lives for over a decade, yet it is only more recently that marketers…

The availability of customer data provides endless opportunities for businesses. Businesses can use customer data to amplify their marketing efforts,…

According to recent studies, many hiring managers are finding it increasingly difficult to hire new employees in comparison to only…

Domain names are like real estate on the internet. Once you buy one, you own it forever. It's only when…

If you have a hard time getting your head around the benefits of SEO or search engine optimization, a desert…

Programmatic advertising has seen a stellar rise, more than doubling each year for the past two years. This year the share…

You probably already know you should be blogging. You've heard companies that blog are 13 times more likely to achieve…

Earlier this year, Ascend2 asked B2B marketers how successful they considered their use of marketing automation. Only 25% said they…