Jay Leonard

The perception of what a celebrity is and who celebrities are continues to change as the internet develops new ways…

When the Marketing Comms team here at PR Newswire began a group book club, I suggested The Doodle Revolution by…

When you hear the word drone you probably think military first, like the predator drones that have become more commonplace…

Winning at social media has had two sides: being social and sharing engaging types of digital media. Now is the…

If you work in customer service, then you know that words are incredibly powerful. According to psychologists Mark Waldman and…

I’ve often been asked what the difference between Pinterest and Instagram marketing is and which one is right for a…

Amazon has long been considered an exemplar of how to create a great customer experience. Yet as a recent New…

Rejoice marketers for I come bearing good news. According to a survey, a full 80% of all CEOs don’t trust…

Back in July Facebook announced it was testing digital storefronts and buy buttons. Facebook has recently partnered with Shopify to…

While content marketing is in fact an amazing tool that you can use to get hundreds of thousands of monthly…

If you’re interested in attracting more readers to your blog, it may be time to consider incorporating elements of storytelling…

The beginning of the school year is finally upon us, and that means college students around the country are returning…

Pretty much whichever way you look at it, Facebook is still the mother of all social media platforms. Sure, its…

People are not always so self-aware. But they are brand aware. According to this study involving 1,700 participants, while 43%…

If you’re like me and you dread the idea that someone, somewhere, no matter how remotely positioned or how unimportant,…