Jay Leonard

With more than 400 million users, Instagram is a valuable platform for social media marketers. However, research shows that it’s…

As a talent acquisition professional in NYC’s “Silicon Alley,” I am consistently asked, “What does it take to make it…

A few weeks ago, I “fired” my (really) long-time insurance agent. I was one of his first clients and over…

We have all been there… You have done the hard work. You have meticulously taken care of the Mobile app…

Have you ever wondered how to get your website to come up in search results? Of course you have. Every…

Customer acquisition strategies receive a lot of focus—new customers are essential for any business. But you may have heard the…

When we’re approached about strategy at SHIFT, we’re often being asked about the reasons behind why we’ve made the recommendations…

Intuitive, conversion-optimized navigation is the cornerstone of great website design and development. In an increasingly competitive business landscape, user-friendly aspects…

As a sales person, what happens to your quota if you hit it? It goes up! In hyper-growth companies it…

It’s clear that we feel better, happier, and healthier when we incorporate moderate exercise into our daily routine. Employers should…

If you work in public relations, you probably find professional inspiration in a lot of places. For example, you may…

There’s a lot out there when it comes to job searching advice – from the ins and outs of applicant…

Rumor has it – There has been spreading rumors in the technology industry that local SEO is no longer useful…

We’re likely all familiar with A/B testing when it comes to our landing pages. A/B testing lets you compare two…

Keep in mind, this also works for any prospects you're looking to target. It's a trick that I've used in…