Jay Leonard

In the January 2015 version of ChiefMarTec’s marketing technology landscape, Scott Brinker found 1,876 companies, an increase from 947 the…

Writing sales emails is one of the hardest parts of your sales reps’ jobs. Should they try to be funny…

Digital marketing is critical to successful demand generation these days, in part because it is so effective, scalable and cost…

This week my daughter turns 6 and I’ve spent my evenings frantically trying to find out where I can buy…

There’s a lot of buzz now about “social selling”. What is it? And does it really work? Social selling is…

I recently developed a methodology that combines both a structured and unstructured measurement approach.The methodology is based on a single…

We live in an age of instant gratification. This era of hyper connection has caused the demand for instant results…

For many small business and e-commerce stores, social media is an excellent platform to connect with existing customers and attract…

Sales Force Automation (SFA) used to be the primary tool for salespeople. It helped organisations to manage and support their…

Recently, Entrepreneur ran an article promising that you can “dominate Facebook” and only spend five bucks to do so. At…

A few years ago, LinkedIn was a teeny tiny networking site for professionals. How times have changed! The professional network…

Almost 70% of online shoppers abandon their shopping carts before they make an actual purchase, according to the Baymard Institute.…

I was sitting on a plane last night on a flight coming back from giving a speech in LA, and…

Have you ever been in a situation where the expectations your employee’s have regarding your company don’t match reality? This…

Being a top performing sales manager or executive isn’t an easy job. Sales managers live in a world of constantly…