Jay Leonard

We’ve seen B2B marketers shun the idea of advertising on Facebook for a while now. They’ll argue: “LinkedIn is better.”…

Internet has changed many things in our lives. One of the biggest shifts in the consumer’s behavior also happened because…

A seemingly nice guy called me recently about business. It was unclear from the outset whether he was a potential new customer…

Digital content producers would like you to believe the TV industry is scared. While subscription-rates are dropping dramatically among Millennials…

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Good story. Great,…

LinkedIn is a powerful resource for employees and businesses. This online resource connects career oriented individuals to the business community…

E-commerce shows no signs of abating, as studies show that the size of the online retail space in the United…

If you think that demo videos aren’t worth the effort, or that they’ll be unavoidably dry, boring and sequential, then…

How do you demonstrate credibility with your team members, colleagues, and boss so that they’ll have confidence in you? The…

Every year seems to bring a new marketing buzzword—some of which turn out to be mere fads and others which…

We’ve said it many times before: there is a lot of talk in the online marketing world. Concepts, ideas, and…

Outsourcing marketing tasks is a trend that’s here to stay. There are many reasons for this, including: Change In Marketing…

If you want to maximize the tool, Google Analytics gets pretty complex pretty quickly. But that shouldn’t stop you if…

2016 is fast approaching and it’s time to compile the SEO trends set to rule search marketing next year. Various…

Have you ever created a SWOT analysis document before? I have. And as a content marketer, I have mixed feelings…