Jay Leonard

If there’s one thing I’ve said more often than anything else in recent months it’s that social media has indisputably,…

The holiday season is officially in full swing and it’s projected to be a big one. (Average spending per person…

November and December feature some of the biggest shopping days of the year for online retailers, concentrated particularly in the…

Many marketing tools -- ones that most B2B organizations already use -- claim to do attribution, or at least some…

Major account selling is truly a highly skilled and information-intense profession. Just like any highly skilled profession one must not…

A Customer Relationship Management (CRM) system is one of the key tools in any organization. It helps ensure that everyone…

You prefer wireless connectivity over wired connectivity for your business. That’s great! Next, you need to choose between an enterprise-grade…

Undoubtedly, the entire world has gone mobile and consumers are using their Smartphone’s, IPhone or tablets find local businesses. According…

In the past, only news, entertainment, and academics felt the need to regularly produce new and original content. By 2015,…

As businesses, and as consumers ourselves, we're used to social media networks being platforms for marketing and advertising. But it's…

Periscope, the live video broadcasting service from Twitter, might be big news in social media circles but, as with many…

In an ongoing series, PointAfter will break down both the highest-scoring and all-bust fantasy football lineups in the NFL from…

Most social marketers I know have been hard at work trying to build a robust presence on various social channels,…

Sponsored posts have been the love and hate of many bloggers over the years. You can guess why— it’s very…

Finally. The economy is improving. Businesses are beginning to invest in marketing again. And, while many of us were hunkering…