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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

12 Must-Know Marketing Trends from HubSpot’s State of Inbound

Important Takeaways from HubSpot's 2015 Industry Report HubSpot recently released its annual Inbound Marketing report, State of Inbound 2015. The…

Jay Leonard
October 26, 2015
Inbound Marketing

Should My Business Switch to WordPress?

Forget Facebook, Twitter, LinkedIn, Instagram and even the good old, “word-of-mouth.” Your business website is still ground zero for brand…

Jay Leonard
October 24, 2015
Business Articles

Benefits of Testimonials

It is a common practice for business owners and marketers to use customer testimonials to further their business. Testimonials are…

Jay Leonard
October 23, 2015
Customer Experience

6 Critical Components of Every Inbound Marketing Strategy

Make Inbound Marketing a Part of Your 2016 Digital Strategy Inbound marketing is “a methodology that focuses on creating quality…

Jay Leonard
October 23, 2015
Inbound Marketing

The 4 Corners to Starting an eCommerce Website

According to the Social Times of Adweek, eCommerce in itself has become a $220 billion dollar industry. Now, we are…

Jay Leonard
October 23, 2015
Ecommerce

The Complete Guide to New Twitter Polls: What They Are, How They Work and 9 Ways to Use Them

Twitter has long been the place to turn for opinions on everything from who will win tonight’s game to ideas…

Jay Leonard
October 23, 2015
Business Articles

4 Things Recruiters Say and How to Interpret Them

If you haven’t had the pleasure of working with a recruiter yet, there’s no doubt you will at some point…

Jay Leonard
October 22, 2015
Business Articles

Share the Wealth With Referrals

Lately I have a new hobby My spare downtime has been dedicated to reading a lot of blogs and checking…

Jay Leonard
October 22, 2015
Finance

Influencer Engagement: The New Digital Gold

If you don’t know where to invest your money in these times of turbulent stock markets, look no further: influence…

Jay Leonard
October 22, 2015
Business Articles

In-House vs. Freelance Writers: Which Is Best For Creating Content?

One of my favorite things, besides design and food is nerve-wracking my fellow coworkers with bizarre questions; its fun watching…

Jay Leonard
October 22, 2015
Content Marketing

12 Tools To Unlock The Power Of GIFs In Your Content Marketing

Not only are GIFs fun and funny, but for content marketing they are surprisingly functional. To help you better incorporate…

Jay Leonard
October 21, 2015
Content Marketing

6 Takeaways from the 2016 B2B Content Marketing Report

What does a successful content marketing program look like? How do marketers measure success? What are the most effective content…

Jay Leonard
October 21, 2015
Content Marketing

Five Ways To Stop The Oncoming Customer Service Train Wreck…Before It Happens

A customer schedules an appointment a week ahead with his cable TV provider to upgrade his service. The day comes,…

Jay Leonard
October 21, 2015
Customer Experience

The 25 Most Important U.S. Vice Presidents of All-Time [Rankings]

To some politicians, the vice presidency is regarded as a lowly office. To others, it’s viewed as one of the…

Jay Leonard
October 21, 2015
Business Articles

Can IBM Watson Bring Customer Service Back to the Future?

Get ready: today—Wednesday, October 21st, 2015—Marty McFly and Emmett “Doc” Brown will be arriving in a time-traveling DeLorean from 1985.…

Jay Leonard
October 21, 2015
Customer Experience

Four Overlooked B2B Marketing Ideas You Can Use Now

Many of us are faced with a dizzying array of new marketing technologies and tactics competing for a slice of…

Jay Leonard
October 21, 2015
B2B Marketing

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