Jay Leonard

I’m gonna start this post off with a slightly negative admission, so please--bear with me. Inbound marketing can very often…

The marketing funnel has been a mainstay for B2B marketers seemingly forever. In fact, we’ve even written about it with…

Digital marketing is the ultimate phase of the Internet World. Irrespective of its nature, one of the classic questions in…

Do you know how to measure the value of your marketing efforts? HubSpot’s State of Inbound 2015, the annual report…

A couple of weeks ago I had lunch with an old friend – we hadn’t seen each other for nearly…

I wrote the article below 2 years ago today. Much of it still holds true but, I felt it necessary…

Someone on Twitter asked this: What would you recommend to #startups looking to build social media presence? Startups are highly…

I’m often asked about the intersection of technology and corporate philanthropy. What are the innovations on the horizon, and how…

The National Retail Federation conducted a Halloween Consumer spending Survey and found some interesting results. 157 million Americans will celebrate…

So you heard a seminar on thought leadership marketing and thought, “We should do that.” You brought it back to…

Next is Ryan Frayne of Windcatcher, a "quickstream inflation" device seeking $200,000 for eight percent. Quick Company Overview The product…

Many large brands and organizations are facing a growing issue with information: there is too much of it, and they…

With research indicating that only 60% of any marketing content is read before prospects or customers abandon it, client side…

If you’ve found your social media strategy creeping lower and lower on your priority list, know that you aren’t alone.…

Every company has a competitive advantage. Having a clear picture of what that competitive advantage, or Unique Selling Proposition (USP),…