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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

Tech Tuesday: 10 Secret Ways to Generate Leads on LinkedIn

LinkedIn is the largest professional social network and one which I have personally generated thousands of leads from and been…

Jay Leonard
November 10, 2015
LinkedIn

How Safe Are Your Passwords?

How many passwords do you have? According to Naked Security, the average person now has 19 online passwords to remember.…

Jay Leonard
November 9, 2015
Business Articles

4 Surprising Industries that Use Gamification (Is it Right for Your Business?)

Critics of gamification say its current success will be short-lived. Instead of disappearing, this method has quietly integrated itself into…

Jay Leonard
November 8, 2015
Business Articles

Use Customer Data to Create a Better Customer Experience

Buying Experience We’re going to talk about data and analytics. Now, before you roll your eyes, I promise this will…

Jay Leonard
November 8, 2015
Customer Experience

How Your E-commerce Business Can Prosper in a Depreciating Economy

You would think that major economic institutions would know better than to act as scaremongers in the modern age, especially…

Jay Leonard
November 6, 2015
Ecommerce

SEO and Email Marketing in 4D

While many people may think of them as two separate elements, your SEO and email marketing can each work to…

Jay Leonard
November 6, 2015
Business Articles

Preparing Your Marketing Strategy for Black Friday 2015

It’s almost that time again – when shoppers will set their alarm clocks for ungodly hours or leave the Thanksgiving…

Jay Leonard
November 5, 2015
Marketing

Why Inefficient Content Marketing Costs Companies $958M a Year, and How to Stop It

In the span of a few short years, content marketing has become a must-do initiative for B2B companies hoping to…

Jay Leonard
November 5, 2015
Content Marketing

How To Get Celebrities to Engage With You on LinkedIn!

As evidenced by the photo above, I’m just another guy wearing a plastic popcorn bucket on his head while playing…

Jay Leonard
November 4, 2015
LinkedIn

How to Get Featured on LinkedIn Pulse

Ever since LinkedIn began allowing members to publish original content on the world’s largest social media network for professionals, I’ve…

Jay Leonard
November 4, 2015
LinkedIn

A Fully Integrated B2B Communications Strategy is Essential

The media landscape has dramatically changed over the last several years. Cultural shifts and the proliferation of digital, social and…

Jay Leonard
November 4, 2015
Communications

Lights, Camera, Action!: The Value of Video Content

Today you no longer need a set, camera crew, and cast to produce viral-worthy video content. In the digital age…

Jay Leonard
November 3, 2015
Business Articles

Link Building – Tactics You Need To Avoid!

The death of wrong link building tactics has been on a great rise. Every time a link building strategy goes…

Jay Leonard
November 3, 2015
Business Articles

7 Bad Excuses And 3 Good Reasons For Not Engaging In Social Networks

I originally drafted this list of “excuses” for not engaging in social networks back in 2010. That was back when…

Jay Leonard
November 3, 2015
Business Articles

Half Of Americans Make Less Than $30,000 Per Year

There is a major problem with employee salaries and it can’t continue like this, it’s simply not sustainable. According to…

Jay Leonard
November 3, 2015
Business Articles

Social Selling and the New LinkedIn Groups Features

It seems the adage from Greek philosopher Heraclitus has firmly come home to roost at LinkedIn: Everything changes and nothing…

Jay Leonard
November 2, 2015
Business Articles

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