Jay Leonard

Star Wars has been around for decades and people still love it. One of the iconic characters, Darth Vader, has…

The 2016 election is shaping up to be one of the most expensive in U.S. history. According to OpenSecrets, super…

Let’s start with an example: you have a smartphone with many apps on it—how many do you use often? Five?…

Successful businesses don’t just reach out to potential customers during special events or promotions. Today, good marketing means ensuring that…

Sure, Christmas is [gulp!] 10 days away, but you still have time to create and share some fun, holiday-themed video…

60% of employees are now required to take workplace assessments in today's workforce. This means that more managers than ever…

  2015 has been another exciting year for social media with all kinds of fascinating new developments and milestones. We’ve…

A technical marketing operations role has been referred to as the unicorn of B2B marketing -- you know they exist,…

Humans have five core senses. But they’re not all equally important when it comes to marketing. Most of the information…

These days, more and more businesses and brands are investing a lot of effort, time, and money in content marketing.…

Is your credibility as a marketer making it harder for you to keep up with the latest jokes and memes?…

Ahh, the end of year is here. Before you stuff those holiday stockings, it’s time to pull up your own…

Today we’re going to talk about creating a personal brand. You may be asking yourself what “personal” has to do…

One of the biggest challenges of marketing is developing actionable insights about the market and it’s customers. Are you satisfied…

Marketing Predictions for the Coming Year It’s that time of year again - when we take a look back on…