Jay Leonard

Social media is a vital part to any business, but it’s not just enough to use you – you have…

Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years.…

There’s really nothing like the smell of the ocean breeze—except maybe the ocean breeze and the perfect meal. Recently, on…

How much time do you invest in acquiring new leads? Likely quite a bit. However, we all recognize one crucial…

Social media messages and email messages both stream into our view whether it be via a news feed or your…

Almost every digital marketer knows the importance of link building for improving the search engine optimization of your site. Yet,…

As a marketer, you work hard to write great copy and create compelling emails, but if you aren’t writing subject…

Customers now love shopping online from their mobile phones more than ever, primarily because they can do it whether they’re…

Are all innovators the same? The open-source innovation movement suggests they are, claiming that the more voices we listen to…

As any social media marketer knows, the key to good social media marketing is being able to make a connection…

Last week the Federal Trade Commission (FTC) released an enforcement policy that outlines which forms of native advertising it deems…

As news about web hacking proliferates throughout online media circles, web attacks that stem from external resources are becoming more…

Big Data is a broad term for data sets so large or complex that traditional data processing applications are inadequate.…

Moving your headquarters is never a decision to be taken lightly. Long distance moves can be costly, disrupt your business…

I’ve spoken a lot on this blog about the importance of combining the skills and knowledge of sales and marketing…