Jay Leonard

Facebook Professional Services finder is the network’s latest attempt to organize, categorize, and rank the best local businesses in your…

Split testing, or A/B testing, is no secret in the world of ecommerce. 75% of the top 500 internet retailers…

Here are some social media strategies that have been shown to be particularly effective in ecommerce. These are definitely things…

Social media use isn’t quite universal—but it’s getting close. 70% of the U.S. population now has at least one social…

Marketers are used to carefully controlling their messages, crafting finely honed copy and taglines that convey a desired feeling and…

The end of December and beginning of January is the time of year when we start to read articles about…

Although some business trends come and go, there are some are some that have proven timeless. For example, doing what’s…

One of the biggest challenges that leaders face in creating a culture of high performance is their ability to create…

Content is crucial for keeping a high-performing online community. It can take many forms, including blog posts, comments, help articles,…

SOCIAL MEDIA HAS ENTERED THE BUSINESS WORLD from its beginnings as a space for teens and young adults. Today, social…

Pay per call advertising is still a relatively new form of advertising. But, it’s extremely valuable in your ad campaign,…

Strategic B2B marketing plans are an absolute must today, like never before. Companies have amazing marketing tools at their disposal…

“Setting customer expectations at a level that is aligned with consistently deliverable levels of customer service requires that your whole…

One of the core principles at March that we really want to get across to our clients is the value…

A lot of business owners find it difficult to create content that their audience wants. The 2016 B2b content marketing…