Jay Leonard

In the world of email marketing, I can’t stress enough how important it is to keep consumers interested. With every…

When looking at promotional options, flyer printing may not be high on the list. However, compared to many other strategies,…

While search engines use hundreds of signals to determine how any particular web page should rank for a given search…

For me, it all comes down to having a positive mindset! People often ask me how I remain upbeat or…

Despite the rapid growth and popularity of internet marketing techniques, print advertising is still a popular, affordable and effective medium…

No, I’m not talking about going native, I’m talking using tribal marketing; creating collaborations that benefit individual members more than…

Analysts love metrics. Specifically, metrics that can be easily selected, tracked and added, which when aggregated provide the raw data…

Feeling overwhelmed by the many metrics in your AdWords account? While information is helpful, too much can be confusing. It's…

There is a rule that has floated around in the social media world for quite some time called the Rule…

Why do you lose customers? The #1 reason that customers leave you is because they think that you don’t care…

Value (through the customer’s eyes) = f (Outcome, Experience) Another way of saying the same thing is to say that…

Conspicuous consumption is a term that rings familiar with any economist, but two such experts, who happen to be the…

Chuck Norris’s toughness is so legendary, there are hundreds of Chuck Norris jokes on the internet about his strength and…

I didn’t realize it until this week, but there still seems to be some confusion about Social CRM in certain…

You may have seen a few days ago that there was a debate in the media about whether or not…