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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

Why Inbound Marketing is Your Holy Grail of Marketing: Statistics and Trends [Infographic]

Just how far has inbound marketing grown? Inbound marketing is a winning marketing strategy that has gained popularity over the…

Jay Leonard
May 3, 2016
Infographics

The Battles Between Marketing and Engineering

I’ve been a product development consultant for a number of years, and I don’t remember a time that we have…

Jay Leonard
May 3, 2016
Marketing

Top 6 Dial Pad Controls for Hosts (As Told by The Experts)

Have you tried managing your call through your phone’s dial pad? While you can access all controls through your online…

Jay Leonard
May 3, 2016
Communications

5 Ways to Make the Most Out of Your Google Analytics

When it comes to analysing the performance of your website, data is king, queen and prince regent. Thanks to Google…

Jay Leonard
May 3, 2016
Digital Marketing

Customer Reviews Can Improve Your Sales by 5 Times

In 2015 it was called “The Age of the Empowered Customer,” now 2016 is deemed “The Year of the Customer”,…

Jay Leonard
May 3, 2016
Customer Experience

How to Evangelize Customers: Beyond the Bottom of the Funnel

Gaining customers and making sales takes a lot of time, especially for B2B companies with lengthy sales cycles. Once a…

Jay Leonard
May 2, 2016
Customer Experience

10 Go-To Digital Marketing Tools

“Talent wins games, but teamwork and intelligence win championships.”– Michael Jordan With so many apps and tools at our fingertips,…

Jay Leonard
May 1, 2016
Digital Marketing

How to Use SOSTAC to Build Your Security Strategy

Some people go to great lengths to find things to disagree about, but I think there’s one thing all of…

Jay Leonard
May 1, 2016
Cybersecurity

The Business Case For Diversity In The Workplace

Did you know that diverse companies outperform non-diverse companies by 35%?1 Besides the many financial benefits, isn’t hiring a diverse…

Jay Leonard
May 1, 2016
Business Articles

The Ultimate Guide To Demand Generation

When marketers set out to create demand generation strategies, a broad perspective is required. This is because demand generation requires…

Jay Leonard
May 1, 2016
Marketing

Best Times to Post on Social Media

Do you know the best times to post on social media for each specific network? Social media is useful, but…

Jay Leonard
April 30, 2016
Business Articles

What Role Do Entrepreneurs Have in an Economy?

Entrepreneurship has the power to fundamentally change the way we live and work. The businesses and products they build can…

Jay Leonard
April 30, 2016
Small Business

10 Step Guide to Finding a Suitable Web Agency and 5 Key Things to Avoid

There are a number of reasons why I have decided to write this post, not least the number of inbound…

Jay Leonard
April 30, 2016
Online Marketing

Go-to-Market Sales Strategies – Whiteboard Selling

Whiteboard Selling is an excellent go-to-market sales strategy when compared to the traditional corporate sales deck. Whiteboard Selling offers a…

Jay Leonard
April 30, 2016
Business Articles

The Complete Guide to Facebook Video Ads

If you're one of the 1 billion active users on Facebook, then you’ve likely noticed a recent surge of video…

Jay Leonard
April 30, 2016
Business Articles

Fighting Ad Injection: What You Need to Know

Advertisers having been dealing with fraud for years. But fraudsters’ latest scheme - ad injections - is giving many advertisers…

Jay Leonard
April 29, 2016
Online Marketing

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