Jay Leonard

The moment a job seeker gets notified to come in for an interview, the person’s personality, mood, energy level, and…

The shift to customer experience management (CEM) solutions away from customer relationship management (CRM) is more than a semantic difference…

Last Sunday saw the 36th London marathon take place and as an aspiring marathon runner (I’ve only ever managed a…

When it comes to customer messaging, the web is the next big frontier. Mobile apps have long had messaging tools…

According to a recent survey, 78 percent of customer service professionals are tracking at least one performance metric at work.…

Omnichannel is one of those buzzwords you’re going to be hearing a lot. (if you haven’t already) Your first question…

By now the term omnichannel marketing isn’t breaking news to any marketer. Every publication, blog, industry event, and Twitter influencer…

When it comes time to launch your brand and get it noticed online, you’re almost certainly going to ask yourself…

Making sense of your email analytics can be tricky at first. How do you know which numbers to focus on?…

With the untimely passing of Prince, social media was again festooned with content of dubious merit, with brands of all…

Bloggers and meme-fanatics alike will admit that very few things can convey emotion like an animated GIF, and with almost…

It is getting hard for companies to retain the best talent so every day they implement new company perks to…

Google is the world’s largest search engine with over 67% of the global search engine market share, according to NetMarketShare.…

Simply being yourself can have a profound impact on your marketing writing. There is a lot to good marketing writing…

In 2016, it’s easier than ever to play the financial markets. From the explosion of online brokers to the rise…