Jay Leonard

Getting your telemarketing campaign to an overseas company can be a great way to save money. However, there are several…

As the calendar turns to May, we’ve put together a list of the most interesting digital marketing statistics from the…

Over the past few years import car brands have suffered unprecedented recalls and huge PR headaches, while American cars have,…

Marketing and sales teams have traditionally fought different battles on different B2B battlefields, rarely analysing each others' objectives or taking…

Finding information about your competition used to be difficult, but that's changed with the internet. Now, you barely have to…

Customers are savvier than ever – especially when it comes to interacting with businesses online. Potential customers are just as…

Marketing is like the long holes on a golf course, digital marketing is no different. You can't expect to get…

Brand strategy on social media has evolved based on listening and engagement. Brands have been taught to use social in…

Much talk is made about the importance and need for sales and marketing alignment, and rightly so; alignment is a…

In today's digital world, social media rules. It's where people begin and end their day, taking in information and engaging…

The colorful American WWII General, George S. Patton, once said, “A good solution applied with vigor now is better than…

Once you know what your referral program needs are, you’re ready to figure out what kind of technology you’ll need…

In today’s day and age people are sick of hearing about your company. If you are going to implement an…

Executives that organize the most productive and profitable marketing departments focus on data and consumer insights. Due to the rapidly…

Modern business operations are software dependent with two selection possibilities: Software-as-a-Service (SaaS) Desktop solutions (in-house creations) While SaaS solutions are…