One widely accepted rule in B2B content marketing is that product-focused content belongs in the final stage of the buyer’s…
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Latest Articles By Jay Leonard
Do you want your visual content to touch the hearts of people far and wide? Of course you do. Who…
Gmail power users know something that your average email user doesn’t. Instead of wishing for fewer emails, Gmail power users…
Hyper marketing refers to a concept tied to unicorn brands, focusing more on the marketing side. It means brand new…
What is the point of marketing? Is it to identify with your target audience? To get your brand name known…
It’s no secret that an unrefined hiring process can cost an organization thousands, or even millions of dollars annually. Additionally,…
You take out your phone and try to load an app, the app doesn’t load and the phone freezes up.…
Black Google text has begun replacing the typical blue links in the SERPs. Google has been experimenting with changing the…
I suppose leadership at one time meant muscles; but today it means getting along with people. M.K. Gandhi You’ve heard…
There are many ways to approach digital transformation, but in order to hone in on an actionable approach to this…
Did you know that more women than men start small businesses? It’s true. In fact, not only is the number…
And then there were three. Underdogs John Kasich and Ted Cruz bowed out after crushing defeats in Indiana this week…
In this information age, it’s impossible to run a successful business without having an online presence. The number of internet…
With over 100 million followers, Facebook is one of the most effective social media platforms for businesses to promote their…
We talk a lot about the value of email marketing. After all, email marketing is the king of the marketing…
Ready to make 2016 your breakthrough year? Here are five tips, based on a survey of nearly 4,000 marketing leaders…