Jay Leonard

-A book review- After being a VP of Sales, consulting on sales management for 19 years and after writing four…

SEO is essential to any business wishing to succeed online, and this isn’t different when it comes to the B2B…

In the past ten years, the increase of B2B marketing teams using marketing automation platforms (MAPs) as a key part…

A visual is worth a couple of thousand words. If you want to capture your audience’s attention, you must provide…

As the owner of a digital marketing company and a HubSpot Platinum Agency Partner, it comes as no surprise that…

Instagram now has over 400 million users worldwide and growing — greatly surpassing once-dominant social networking sites like Twitter. The…

Landing pages are there to help convert visitors into leads or customers. Landing pages are targeted, specific, informative, and incredibly…

Marketers across the globe are tasked to generate leads, nurture them, and feed their sales team with high-quality potential contacts…

Is your company in the 59 percent investing more in your employer brand compared to last year? LinkedIn’s Global Recruiting…

Qualitative research is misunderstood more often than its sister strategy quantitative research. As a result, many marketers are missing out…

With the upcoming EU General Data Protection Regulation (GDPR) laws coming into force Europe-wide in 2018, it seems that many…

On average, retailers send two to five ecommerce newsletter emails each month. This means that email marketers create dozens of…

When it comes to strengthening your Internet presence, there are countless things you can do. With so many places to…

If you develop online content with freelance writers or an in-house editorial team, it can be difficult to put together…

Using the right innovation (tool) for the job Arguably, the principle of Open Innovation was utilized for the first time…