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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

Is Your Content Like Taylor Swift Or Lena Dunham?

“43% of millennials rank authenticity over content when consuming news. They first have to trust a company or news site…

Jay Leonard
June 9, 2016
Content Marketing

Interesting Insights On Millennials And Social Media Marketing

It’s no surprise that millennials and social media marketing are a match made in heaven. Millennials primarily use digital channels…

Jay Leonard
June 8, 2016
Business Articles

West Texas Investors Club Update: Beddy’s Zip-Up Bedding Walks Away with a Deal

Next into the "West Texas Investors Club" Clubhouse are two Utah natives, mothers Betsy Mikesell and Angie White, of Beddy's.…

Jay Leonard
June 7, 2016
Business Articles

How to Prioritize Tasks and Do Only The Work That Matters

You’ve got a ton of work to do right now. Your to-do list is an unstructured mess of action items,…

Jay Leonard
June 7, 2016
Business Articles

4 Ways to Ensure Your Marketing Message Is Timely

Marketers today are finding they need to go beyond simply creating attention-grabbing and engaging content. They must also deliver a…

Jay Leonard
June 7, 2016
Marketing

3 Steps to Mobile App Personalization

Unless you’re new to the field of digital marketing for mobile apps, it's likely that your career started with other…

Jay Leonard
June 7, 2016
Business Articles

28 Bad Marketing Automation Habits

Bad habits are like a comfortable bed: they are easy to fall into, but hard to get out of. I…

Jay Leonard
June 7, 2016
Business Articles

Issues Response: Knowledge Management’s Relationship to Sports Culture

We use sports metaphors in the business all the time. Nailing a product or presentation is a ‘home run’; executing…

Jay Leonard
June 7, 2016
Business Articles

The 6 Best (& Free!) AdWords Tutorials for Beginners Right Now

Starting to advertise online is intimidating. Especially when it feels like gambling—there is an auction? I have to bid on…

Jay Leonard
June 7, 2016
Online Marketing

10 Facebook Marketing Tips and Tools for Business

With 1.65 billion users worldwide and over 1 billion active daily users, it is more important than ever to optimize…

Jay Leonard
June 7, 2016
Business Articles

6 Studies Show Why Facebook Organic Reach is Declining So Quickly

50,000,000+ businesses have a Facebook page 1.48 is the average number of times these brands post each day 2% is…

Jay Leonard
June 6, 2016
Business Articles

4 WordPress Plugins to Improve Your Website Design

Give Your Website a Professional Look with These WordPress Plugins Today I have some plugins to help you improve your…

Jay Leonard
June 6, 2016
Business Articles

What’s Missing From Your Earned Media Strategy

It All Begins With Word-of-Mouth We live in a time when a single Facebook post can have the same effect…

Jay Leonard
June 6, 2016
Business Articles

How to Use Exit Surveys to Improve Lead Generation

While visitor session recordings and heatmaps are great at telling you how many visitors visited your website, how long they…

Jay Leonard
June 6, 2016
Marketing

Content Marketing Mistakes Affecting Your Reputation

Content marketing is easy, except when it isn't. Here are content marketing mistakes to avoid. For any business content marketing…

Jay Leonard
June 6, 2016
Content Marketing

Improving the Quality of Your Design Decisions

Designing is a problem solving process. But how do we identify the right problem and how do we judge the…

Jay Leonard
June 6, 2016
Business Articles

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