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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

Pipeline Management vs. Forecasting: What’s the Difference and Why Does It Matter?

I've learned a lot about sales management from being a parent. Take forecasting, for example. Mid-way through each grading period,…

Jay Leonard
July 17, 2016
Business Articles

How Neil Patel Became a Multi-Millionaire [Infographic]

If you're familiar with the terms 'inbound marketing', 'PPC' or 'SEO', then the chances are, you're familiar with Neil Patel.…

Jay Leonard
July 17, 2016
Infographics

How Top Luxury Retailers Use Customer Service To Build Loyalty

Believe it or not, your customer service experience is actually your most powerful marketing channel. Wait, what?? Not direct mail?…

Jay Leonard
July 16, 2016
Consumer Marketing

12 Unusually Simple and Helpful SEO Tips and Tricks

Each month, around 12 billion web searches take place in the U.S., as reported by hubspot.com. SEO is key for…

Jay Leonard
July 15, 2016
Business Articles

5 Ways to Push for Social Engagement through Email Marketing

Engaging your audience on social media is one of the best methods to turn leads into sales. However, instead of…

Jay Leonard
July 15, 2016
Email Marketing

Top 5 Problems with Big Data (and how to solve them)

We already know that Big Data is a big deal, and it’s here to stay. In fact, 65% of companies…

Jay Leonard
July 14, 2016
Big Data

7 Fundamental Rules of a Profitable Pricing Strategy

Pricing plays a huge part in profit growth. After all, once you get your customers to pay more, you have…

Jay Leonard
July 14, 2016
Finance

How Many LinkedIn Connections Does One Need?

I’m a huge proponent of increasing the number of connections on LinkedIn. I voice that strong opinion every time I…

Jay Leonard
July 14, 2016
LinkedIn

Win Fast, Lose Faster!

Inevitably, as I do pipeline and deal reviews, I see sales people hanging onto too many bad deals. The deals…

Jay Leonard
July 14, 2016
Business Articles

How To Improve Your Blog’s SEO By Keeping Visitors Longer

The average time readers spend on your blog is one of the best indicators of the usefulness of your content.…

Jay Leonard
July 14, 2016
Business Articles

How to Get Better Results From Your Inbound Marketing

Companies are incorporating inbound marketing to the mix to get high quality leads for a lower cost per lead than…

Jay Leonard
July 14, 2016
Inbound Marketing

Building an Effective Website for Small Businesses

As a small business owner, you probably don’t have enough hours in a day to get everything done. However, when…

Jay Leonard
July 14, 2016
Business Articles

Are You Really Using Digital Marketing, Or Are You Just Using The Internet?

Digital marketing: you may think you’re doing it by just being online, but unless it is something you actively engage…

Jay Leonard
July 13, 2016
Digital Marketing

How to Identify the Right Influencers for Your Retail Audience

  Peer to peer influence is more powerful today than top-down communications. According to Edelman, 71% of consumers rely on…

Jay Leonard
July 13, 2016
Consumer Marketing

Life Moves Pretty Fast in a Minute [Infographic]

Since 2010 the global internet has grown more than 60% and there are more mobile devices than there are people…

Jay Leonard
July 13, 2016
Infographics

Your Primer to the Psychology of Marketing: The Science of Emotional Buying and What Marketers Can Do About It

A few weeks ago while working from home, I heard a knock on my front door. I thought it was…

Jay Leonard
July 13, 2016
Marketing

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