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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

5 Ways You Can Use Branded Links to Get More Click-Throughs

Links are so many places that we usually don’t think twice when we click on them. Most brands often don’t…

Jay Leonard
July 21, 2016
Business Articles

The State of B2B E-Commerce: Stats Roundup

B2C e-commerce companies have seen significant growth in online sales, which is estimated to reach $3.6 trillion by 2019. B2B…

Jay Leonard
July 21, 2016
Ecommerce

Long-Form Content vs. Short-Form: Which Gets the Results You Want?

A 2015 Microsoft study reported the average person’s attention span had shrunk to eight seconds – “You Now Have a…

Jay Leonard
July 21, 2016
Business Articles

All 11 Marketing Attribution Models, Explained

A few months ago we put together an attribution flow chart to help marketers figure out which attribution model was…

Jay Leonard
July 20, 2016
Business Articles

5 Digital Campaign Planning Tips to Live By

Today’s digital marketing teams have many advertising channels available. The days of being restricted to monthly magazine ads, costly TV…

Jay Leonard
July 20, 2016
Digital Marketing

Introducing Donald Trump’s VP Pick: Mike Pence by the Numbers

Mike Pence is ready for his close-up. Last week, Donald Trump picked the Indiana governor for the number-two spot on…

Jay Leonard
July 20, 2016
Business Articles

CEOs Need a Good Night of Sleep, Too

We all need sleep, for a variety of health reasons. It’s also crucial to being a productive member of the…

Jay Leonard
July 20, 2016
Business Articles

How Virtual and Augmented Reality Transform the Brand Story

There’s no doubt that Pokémon Go has been a consumer adoption success of unprecedented proportion. The augmented reality smartphone game…

Jay Leonard
July 19, 2016
Branding

From the Desk of the Apostrophe: Stop the Madness

Following is a special guest post from our good friend The Apostrophe. Dear users of the English language, Hi, it’s…

Jay Leonard
July 19, 2016
Communications

Long Term Supplier Relationships for Long Lasting Procurement Success

I’m about to head home from an incredibly productive and inspiring week at Contingent Staffing 2016. The conference is vital…

Jay Leonard
July 18, 2016
Business Articles

The Benefits of Using Snapchat for Branding

How to Build Your Brand With Snapchat Do you think Snapchat is just for teens? Think again! This growing network…

Jay Leonard
July 18, 2016
Branding

5 Global Supply Chain Management Tips

Does your business use parts and services from overseas sources? The logistics of a global supply chain can sometimes make…

Jay Leonard
July 18, 2016
Business Articles

Calls to Action: 5 Tips to Make Them Better

Great calls to action are usually part of a great design and they contain great copy. Moved to click a…

Jay Leonard
July 18, 2016
Business Articles

The Next Big Thing For LinkedIn

Discover the next new, big feature LinkedIn has up its sleeve - and how it could open up countless new…

Jay Leonard
July 17, 2016
LinkedIn

The Very Real Risk of Bad Bots

Bad bots, bad bots, whatcha gonna do, whatcha gonna do when they come for you? We’ll get to these troublemakers…

Jay Leonard
July 17, 2016
Business Articles

Small Business Advice: 5 Ways in Which Cloud Technology can aid Sales Success

The benefits that cloud technology can bring a small business are well documented, and range from decreased running costs to…

Jay Leonard
July 17, 2016
Business Articles

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