Jay Leonard

You may have heard this statistic about the importance of the customer experience, but it is certainly worth a reminder…

Predictive marketing—it often sounds like a confusing combination of statistics, Harry Potter magic and crystal ball readings. Add the complex…

The future of marketing. One sentence returning 411,000,000 search results on Google – but very few of those results will…

Internet of Things (IoT) sensors and devices are expected to exceed mobile phones as the largest category of connected devices…

The fourth-generation Toyota Prius is the best one yet. Needing no introduction, the Toyota Prius is the world’s best-selling hybrid…

The Democratic National Convention kicks off its four-day meeting on Monday, July 25, just a few days after the dust…

In 2005, the National Basketball Association mandated that future draft prospects must be at least 19 years old and a…

While the buzz around Pokémon Go is a viral marketing success story itself, we noticed in playing the game that…

It is easy to make mistakes. Sometimes, you are just not aware of offending anyone. Other times, you intentionally do…

Simply having the right tools doesn’t necessarily mean that you know how to use them. But Salesforce’s 2016 State of…

There’s nothing more frustrating than putting your heart into a blog post, only to see it go unnoticed, even by…

Best Buy’s CEO, Hubert Joly, “wants his company to be the place that makes it easy for consumers to understand…

If you build a narrow figurative door to your organization, fewer people can get through. It may take more time,…

Although promotional products may seem like a tactical job meant for your marketing team, if you are a CEO, there…

You’ve probably read your fair share of information online about Customer Success. Specifically -- and especially -- if you are…