Jay Leonard

The law of demand is clear: The quantity demanded rules the direction of a price change. Even though the theory…

Sounds like a V8, goes like a V12……….. Already for sale in Europe the new 2017 Audi SQ7 TDI has…

If you own or operate a business that is reliant on web traffic in order to drive sales, much of…

The only thing worse than not using social media in your marketing plan is using social media incorrectly. At the…

Man has suffered another loss in his more recent development inasmuch as the traditions which buttressed his behavior are now…

We’ve all been there. You’re searching for a software product to enhance your marketing organization, and the first thing you…

If you've been around to experience the internet for the past 20 years, you will have seen a world of…

The Pokemon Go craze has been one of the bigger business stories of the summer. Nintendo’s longtime trading card and…

Video is HARD! The power of video, is of course, that it grabs attention immediately, engages the senses and presents…

Participating in social selling and engaging in it strategically are two very different things. Successful social sellers recognise the value…

Pokemon Go is the latest technology sensation, with the Web awash with stories of record downloads and obsessive players. It’s…

Whether you’re a solopreneur, work for a major corporation, or fall somewhere in between, there is always a good possibility…

Upcycling is described as the process of converting older or discarded materials into something useful and often beautiful. Let’s discuss…

Too often, as marketers, we are ignorant of real problems that consumers are having. We spend our time focusing on…

Kipling may have said it best: “Words are of course the most powerful drug used by mankind.” With this in…