Our third annual survey of 2016’s Most Innovative B2B Tech Brands revealed that B2B consumers see innovative tech brands as…
Business Innovation
- Home
- Author: Jay Leonard
Latest Articles By Jay Leonard
As an industry, digital marketing moves fast – really fast. Tools, apps, and technologies that were indispensable just a few…
Jay Leonard
August 3, 2016
Business Articles
Your Facebook page just hit 50,000 likes and your average likes per Instagram post is trending steadily in the thousands.…
Jay Leonard
August 3, 2016
Business Articles
In a short time, content marketing has changed a lot. Previously, it was dominated by those who could produce a…
Jay Leonard
August 3, 2016
Content Marketing
From Amazon to Spotify and Facebook, website personalization seems normal for B2C sites. But take a moment to consider how…
Jay Leonard
August 3, 2016
Business Articles
When did you start your first real enterprise with a legit corporate structure and the livelihoods of employees, customers and…
Jay Leonard
August 3, 2016
Small Business
Somehow I get involved in lots of conversations about micromanaging. These conversations always have the same pattern. It’s an individual…
Jay Leonard
August 3, 2016
Leadership
Next up into the "West Texas Investors Club" Clubhouse is Valeria Frejlin of BungyPump, seeking $200,000 for 10 percent equity.…
Jay Leonard
August 2, 2016
Business Articles
You’ve heard about the popularity of online marketing and social media. However, what you may have forgotten about is the…
Jay Leonard
August 2, 2016
Consumer Marketing
The first entrepreneur to enter the "West Texas Investors Club" Clubhouse for the Aug. 2 episode is Ari Tolwin of…
Jay Leonard
August 2, 2016
Business Articles
What is company culture? Look around you – company culture includes everything from your office setup to how you work…
Jay Leonard
August 2, 2016
Business Articles
How can you design a loyalty program that your customers will love? What are the crucial steps that you can’t…
Jay Leonard
August 2, 2016
Loyalty Marketing
You hear this argument all the time in digital marketing circles: How long should articles be? It’s a natural question…
Jay Leonard
August 2, 2016
Content Marketing
I was sitting in the back of the room last week listening to Dayne Williams, the CEO of HR tech…
Jay Leonard
August 2, 2016
Business Articles
Part of being a successful B2B marketer requires a constant focus on measurement. But actually measuring your impact can be…
Jay Leonard
August 2, 2016
Business Articles
It’s less common nowadays, but when I first started working in digital marketing – back in the good old days…
Jay Leonard
August 1, 2016
Ecommerce