Jay Leonard

Visual engagement refers to the practice of using technology to make customers feel as though there were a person in…

Lin-Manuel Miranda is passionately smashin' every expectation he sets out for himself. He's created two Tony Award-winning musicals, "Hamilton" and…

Social Media at its core was meant for catching up with friends and family; it was a cool way to…

So, when’s the last time you launched that step-tracker app on your smartphone? Sure, Google Fit has over 10 million…

If you still think Social Media is a trend and Facebook is for the kids you need to take note.…

It's well known that customers expect a fully personalized experience whenever they engage with a brand, yet marketers still struggle…

Pablo Escobar -- probably not the first name that comes mind when you think about content marketing. But coming from…

Jack sat behind his desk picturing himself delivering a perfect presentation in front of his enthralled clients.It’s been one week…

The mundane, laborious tasks of poring over inventory, tracking goods, recording sales, restocking shelves in a timely manner, and predicting…

Marketing management is a dangerous job. Stalled revenue, sudden budget cuts, and political finger pointing are constant threats to even…

A while ago we received a call from a company wanting to talk about coaching training for their front-line sales…

The days of Pay Per Click (PPC) advertising being the reserve of specialist marketers are finished. The barriers to entry…

Any type of client management is of critical importance to any company. Account managers act as a face of the…

In our last article, we examined the disruptions that have accompanied our increasingly digital age. Every business and every worker…

The term data-driven marketing is a popular buzzword used to reinforce how strategy and planning are critical to developing great…