Jay Leonard

Recently, Amazon recognized that it was losing certain customers to brick-and-mortar retailers that could offer customers instant gratification: order online…

Business Process Automation (BPA) is a clear method for removing manual, slow, and expensive tasks in a company and substituting…

The Inbound Methodology consists of four marketing stages: Attract, Convert, Close, and Delight. When looking at the most important components…

45% of millennials don’t find content marketing compelling enough to share, according to a generational study conducted by Yahoo. Adding…

We’ve round up the top cold email template and examples in use today, and give our thoughts on the good,…

Inspiring genuine employee engagement is one of the greatest, yet most rewarding challenges you can take on. It has the…

I’m a fairly young guy, but growing up, the older I became, the more my mother would hound me about…

Any small business marketing plan needs to be based around a clearly-defined business objective. You’d think that much would be…

Email marketing is a tough game to play. Though most people communicate through email more than any other avenue today,…

Online customers have loftier expectations when shopping compared to a decade ago, thanks in part to services like Amazon Prime…

Structured content is the most important trend in digital marketing that you’ve probably never heard of. Of all the stories…

It’s not about the quality of your product but more about your ability to market your product’s excellent features in…

This summer I hosted a group discussion of 20 VPs and Directors of Marketing from e-commerce, finance, travel, B2B, and…

In 1989, Sir Timothy John Berners-Lee invented the HTTP protocol on a NeXTcube workstation with 25 MHz CPU and several…

You are a restaurant owner. Every day you take care to tickle the taste buds of hundreds of your customers.…