Jay Leonard

There will never be a perfect marketing opportunity. But YouTube may just be the Holy Grail for the 18-34 year-old…

During one of your college economics or business classes, you may have heard the term “discussed opportunity cost”. What it…

In my last article, I discussed how internal promotions take away the salary that employees truly deserve. In this follow-up,…

The numbers are staggering. According to The CMO Survey, since 2009, social media spending by businesses has increased 234%. Currently,…

As a general rule, true creativity is lauded across the globe. From the iconic Burning Man Festival, which is held…

I would like to introduce my first Business Acumen Bullet Points blog post. These posts will focus on topics, issues,…

Much of trade show preparation is focused on the company and the exhibit. While these are both vital components of…

At this point, you’ve probably heard about the benefits of marketing automation for business. For example, it can lead to…

Let’s be honest, millennials don’t enjoy working that much (forgive me for the generalization). We would rather be on the…

Giant brands are inspirations. They’re not inspirations because of what they produce but how they market what they produce. Their…

What do you think is a leader’s main responsibility? Curious about the answers I did an informal survey and these…

When you’re hyper-focused on results, it’s easy to view PR and marketing as a purely numbers-driven game. However, the creative…

Whether you are a product specialist or a grocery store supplier, if you plan on hosting an in-store product demonstration,…

7 Meditation Hacks to Relax Your Mind Immediately Meditation has been growing in popularity in entrepreneur circles for years. Some…

Building up a strong, engaged social media following can be difficult. You only have mere moments - a scroll -…