I recently read a HBR article titled, Don’t Be Tyrannized by Old Metrics. The post talks about the importance of…
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Latest Articles By Jay Leonard
We’re now into the last week of September. What that means is that next week we’re into the last quarter…
How good is your content? Or perhaps the appropriate question would be, how converting is your content? Because, if you’re…
Are holiday cards part of your holiday marketing strategy? If not, you could be missing out on a powerful way…
Name any great mind from the last 2,500-odd years and you are likely to find a quote of theirs praising…
Over the years, we’ve made some progress, shifting our focus from our Selling Process to the Customer Buying Journey. We’ve…
You want a strong start to 2017. Awesome! But if you want to see greater marketing results next year, you'll…
You know that feeling when you come across a really great idea and you immediately want to kick yourself? It’s…
The user experience (UX) of a public website is important for SEO, conversion, and digital marketing. But, does UX really…
Did you know that around 65% of people worldwide are visual learners? This means that more than half of the…
By now you’ve probably heard it enough to know that in today’s digital age every business must have an online…
If you’re involved in any kind of B2B transactions on a regular basis you’ve probably heard the term supply chain.…
Project management is the key to sticking to your budget and deadline, whilst keeping the most important tasks at the…
Online B2B sales are growing rapidly at home and overseas. Scalability of cloud platforms, constant mobile access, and the changing…
The single most important strategy in today’s content marketing world is using video. Whether it’s video on Facebook, Twitter, Snapchat…
Get ready to get your Beastie Boys on ……this Dodge has the Brass Monkey package featuring 20-inch burnished Bronze aluminum…