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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

Focus On Your People’s Strengths, Not Their Weaknesses?

Many insightful articles suggest that we achieve better outcomes in developing our employees by concentrating on their strengths rather than…

Jay Leonard
October 6, 2016
Business Articles

7 Surprising Effects of Account Based Everything (Besides Revenue)

Silos suck. They have a tendency to hold businesses back from success, because they create departments that are isolated, proprietary,…

Jay Leonard
October 5, 2016
Marketing

21 Traits of Highly Effective Account-Based Sales and Marketing Professionals

One of my favorite boxing moments is Muhammad Ali dodging 21 punches in 10 seconds: http://www.youtube.com/watch?v=uSFQrPzSAnE He embodied what it…

Jay Leonard
October 5, 2016
Marketing

Compensation Structures in Customer Success

Customer Success is a relatively nascent term, having emerged as a more critical role with the shift in focus towards…

Jay Leonard
October 5, 2016
Business Articles

Online Marketing Consulting: Why Do You Need This?

When was the last time you got constructive feedbacks about your marketing plans and actions? How often do people around…

Jay Leonard
October 5, 2016
Online Marketing

Data is Beautiful: 7 Data Visualization Tools for Digital Marketers

Did you know that, according to IBM, more than 2.5 million terabytes of data is generated every single day? To…

Jay Leonard
October 5, 2016
Online Marketing

Personalization vs Segmentation: What’s the Difference and Why They Both Matter

Today’s consumer is flooded with more marketing messages than any one person can handle. As a result, we’ve have become…

Jay Leonard
October 5, 2016
Business Articles

Preparing Managers To Give Feedback To Aggressive Employees

It’s a task most managers dread: giving feedback to a difficult staff member who is prone to aggressive behaviour. Unfortunately,…

Jay Leonard
October 4, 2016
Business Articles

Forrester Research: Organize for Mobile Success

Today, 59% of enterprises say that their top priority with mobile is to drive consumer engagement, according to Forrester Research.…

Jay Leonard
October 4, 2016
Business Articles

9 Customer Success Story Questions You Must Ask Your Client

Success stories follow a simple rule: They're only as good as the response you get from your customer. So how…

Jay Leonard
October 4, 2016
Marketing

How to Enhance Customer Experience with Omni-Channel Support

We’ve all been on the receiving end of bad customer support. You’re bounced from operator to agent to operator and…

Jay Leonard
October 3, 2016
Customer Experience

Dispelling the Myths of a Managed Service Provider

Across the nation, more employers are feeling the pinch of finding and attracting quality talent during a lingering skills gap…

Jay Leonard
October 3, 2016
Business Articles

21 Statistics Shaping Digital Transformation Fortunes

Digital transformation - although many have been discussing it since the beginning of the decade, surprising and disruptive changes and…

Jay Leonard
October 3, 2016
Leadership

Is Your Brand Committed To A Personalized Customer Experience? (Part 1)

Too many companies are still struggling to achieve deep and high-value relationships with customers. As a result, churn, attrition, and…

Jay Leonard
October 3, 2016
Customer Experience

13 Influencer Marketing Statistics You Must Know

In a time when adblock usage is soaring and consumer trust in advertising is at an all-time low, influencer marketing…

Jay Leonard
October 2, 2016
Marketing

Stop Trying to Be Perfect, Just Be Yourself!

Perfection can be a motivation killer. The more you put pressure to yourself, the more stressed you will be. When…

Jay Leonard
October 2, 2016
Business Articles

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