Jay Leonard

Happy customers are the lifeblood of business. They buy your products and services. They work as advocates for your brand.…

To start, Instagram marketing is fairly simple—people on this platform enjoy attractive photos. As long as you create or share…

If there is one part of your website that is probably most important, it is your landing page. After all,…

One of the most common challenges I hear from business leaders and marketers is this: “We have a hard time…

Consider this statistic: employees are 2x as trusted as a CEO, senior executive, or activist consumer (Edelman). If that stat…

Smile a little bit bigger today, it's World Smile Day! World Smile Day, recognized on the first Friday of October,…

Just a few years ago, marketers everywhere rejoiced. Shouts were heard from the rooftops. Glasses were raised. Toasts were made.…

The B2B marketing mix will vary slightly from company to company and industry to industry, but the basics should include…

Getting a new customer for your small business is great. Getting an old customer to do business with you over…

A close mate outside of the marketing world gave me a sharp reminder recently. He was a bit riled up,…

The following is part of a conversation about Customer Success Management (CSM) between Amity and Jason Whitehead, CEO of Tri…

"Ashley, your plan is great and we'd like to give it a go. But we're kinda curious. In your experience,…

Let’s acknowledge the elephant in the room: 80% of CEOs don’t trust marketers. We have about the same reputation as…

Too many social media marketers ignore Twitter. It doesn't make sense, because the site has over 320 million active monthly…

Have you heard this before, “Money is in the list”? So True! Email list is the lifeblood of your business.…