Jay Leonard

With 2017 quickly nearing, it’s time to take the pulse of the industry to see what mobile marketers will be…

In today’s Internet-driven economy, the appearance of a company’s website is one key factor that will determine its success or…

According to the Economist Intelligence Unit, up to 64% of businesses believe that language barriers are hindering their progress towards…

Scientists at Stanford were the first to discover a correlation between willpower and success. Further studies a few decades later…

Ask any child what they’d like to do when they grow up and they’re sure to have an answer for…

Every smart brand knows the value of analyzing competitors. To really nail your own business strategy, it pays to have…

No matter how wonderful your campaign is, nothing will happen until your prospect actually does something. Marketers know they need…

Even though it didn't receive much attention this summer due to the Olympics and election-year issues, a Supreme Court case…

I had the great pleasure of attending my 6th Content Marketing World conference this year. I can't stress enough how…

In the world of retail, ecommerce or not, the focus will always be on two main metrics – customer acquisition…

Working remotely can be really great or really not-so-great depending on how work responsibilities are handled. Think about the last…

Sharing content regularly on social media is critical for staying top of mind. Yet many businesses struggle to find the…

The goal of Google and other search engines is to return the best and most relevant search results to users.…

The journey from customer awareness to customer action in a linear fashion is a sales funnel. Sometimes the sales funnel…

Thirty-six percent (36%) of Americans will begin their December holiday shopping before the month of November this year; 19% plan…