Jay Leonard

For something to become a scientific law, it must be rigorously tested and repeatedly observed. Once it’s established as law,…

Here it is folks! Our big list of the best referral program examples out there right now. We’ve analyzed how…

Time and again, I've seen new innovators or entrepreneurs begin with the product idea first and base their strategies around…

Did you know your mobile app customers are also often your most valuable? Alibaba demonstrated this when they revealed they…

What exactly is social proof? It’s the influence on your decision-making created by the reaction of social masses. Whether you…

Localization is far from new, although the term may seem foreign to you. If you studied a business degree at…

For customer success organizations that are either building their team, scaling their team, or re-defining their processes, they know firsthand…

Everyone’s had those stressful moments or those hard days at work. What we need sometimes is to take a step…

Without good Marketing, is there enough support for Sales to win with your prospects? In some rare cases, maybe Sales…

Acquiring a new customer is expensive, but sadly for marketers, most will only buy once and never return. In contrast,…

The business landscape has shifted significantly in the past 20 years, particularly for small businesses. In the past, it was…

An effectively managed warehouse is the key to a successful company because the on-hand inventory of the company may be…

Bloomberg is a brand of contrasts. It’s simultaneously one of the biggest names in news, while also flying under the…

Content marketing works. It helps boost SEO, creates brand ambassadors, and encourages amplification via social sharing. By creating content, you…

Burn rate is a measure of spending divided by the number of employees within a company. For FinTech’s, burn rate…